This month the Numurkah grain grower started harvesting the biggest crop of Ethiopian teff grass ever grown in Australia, as demand for the ancient grain skyrockets along with the new health craze for plant-based superfoods.
The Teff covers nearly 45 hectares
“I’m trying to diversify from wheat and canola; if everyone else is doing the same thing, you have to be prepared to take a risk to stay ahead of the game.”
But Mr Rovers is not blindly growing teff without a prospective market for the tiny grain. He has the wholehearted support of Melbourne’s 20,000-strong Ethiopian community, many having struggled for years to find imported teff flour of high quality, taste and freshness for their daily bread staple,injera.
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