This Ethiopian homegrown coffee brand is opening 100 cafés in China

Bethlehem Tilahun Alemu has a dream: that everyone should one day taste hand-roasted Ethiopian coffee.

Widely acknowledged as the birthplace of coffee, Ethiopia is one of the world’s largest coffee bean producers and Africa’s top grower of the plant. Coffee is also brewed and drank in the Horn of Africa nation in elaborate ceremonies, often using crafting techniques passed down from generations over centuries. As an entrepreneur, Alemu always wanted to replicate this dynamic experience—what she calls “the magical process”—to coffee lovers worldwide.

And so was born in 2016 the idea for Garden of Coffee, a brand that uses artisanal methods to source, process, roast, and package Ethiopia’s legendary beans. Twenty workers at the company’s atelier in Addis Ababa currently oversee this activity, roasting five types of coffee beans only for individual orders and shipping them to over 20 countries including Russia, Sweden, Germany, and the United States.

Five types of coffee beans

Yirgacheffe grande / ይርጋ ጨፌ
Wollega grande / ወለጋ ቡና
Sidamo large grande / ሲዳሞ ቡና
Jimma-large_grande / ጅማ ቡና
harrar_grande / ሀረር ቡና


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